The Pennsylvania Society Website - ColdSpark
About:
The Pennsylvania Society is a non-profit, charitable organization with over two thousand members around the Commonwealth, the United States and the world. Its purpose is to honor achievement, to reward excellence, to promote goodwill and understanding and to celebrate service to the Commonwealth of Pennsylvania and to humanity in general.

Problem:
With this long history, the Pennsylvania Society wanted to adapt and gain new younger and diverse members.

Solution:
The main goal of the new strategy was to increase a digital presence with a new website. The new design includes:
         - Showcasing branding colors and elements
         - Font choices reflecting brand
         - Header featuring photos from events
         - Wild Apricot integration for members
         - Clear and easy to use layouts for older members

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