SEBB Branding and UI Design - Shale Media Group
Shale Energy Business Briefing (SEBB) is an online publication providing information about the North American shale oil and gas industry. SEBB provides an email service where subscribers receive a daily email including five to ten news briefs with each news brief being 400 words or less for quick reading.
SEBB required a branding and UI direction for the email service.
A professional, straight-forward, and newsworthy branding was created with a wordmark logo, a grotesque font choice and a neutral blue as the main color.
The interface design of the daily news brief email includes:
               - SEBB branded header with the date
               - Index to easily glace at briefs
               - Clickable links for direct access
               - Brief listed with title and content
               - Easy brief separation
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