SEBB Branding and UI Design - Shale Media Group
About:
Shale Energy Business Briefing (SEBB) is an online publication providing information about the North American shale oil and gas industry. SEBB provides an email service where subscribers receive a daily email including five to ten news briefs with each news brief being 400 words or less for quick reading.

Problem:
SEBB required a branding and UI direction for the email service.

Solution:
A professional, straight-forward, and newsworthy branding was created with a wordmark logo, a grotesque font choice and a neutral blue as the main color.

The interface design of the daily news brief email includes:
               - SEBB branded header with the date
               - Index to easily glace at briefs
               - Clickable links for direct access
               - Brief listed with title and content
               - Easy brief separation

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