Bricklayers Allied Craftworkers Local 9 PA Brochure and Website - ColdSpark
About:
Bricklayers & Allied Craftworkers Local 9 PA is an union representing craftworkers in the trowel trades across western Pennsylvania. The union serves its members by providing fair wages, access to quality jobs, and benefits.

Problem:
The local masonry union reached out to ColdSpark with the need to attract high school students and young adults into the masonry field over other career choices.

Solution:
Digital ads and a website were created for a digital presence and a brochure created for job fairs. The website and brochure focus on the benefits of becoming a craft worker, how to become a craft worker, and list different masonry jobs. The design of each piece uses bold colors and fonts, and job related imagery to appeal to high school students and young adults.

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