The Pennsylvania Society Website - ColdSpark
The Pennsylvania Society is a non-profit, charitable organization with over two thousand members around the Commonwealth, the United States and the world. Its purpose is to honor achievement, to reward excellence, to promote goodwill and understanding and to celebrate service to the Commonwealth of Pennsylvania and to humanity in general. Thriving and still growing in its third century of existence, the Society is the longest-lived organization of its kind in the country.
With this long history, the Pennsylvania Society wanted to adapt and gain new younger and diverse members. The main goal of the new strategy was to increase a digital presence with a new website. The new design includes a fresh design with colors, font choices, and image placement. The layout of each website page had to remain clear and easy to use to appeal to the older members of the organization.